Private approval report

Sponsored Products Audit Approval Report

Private approval artifact for review before any write tool runs. Only apply-ready rows are confirmable.

Confirmation target
2026-05-21-sponsored-products-audit-confirmation.json
Use the save picker to write this file back into the private reports folder when possible so an optimizing agent and the landing page can find it directly.
Profile
FreshSeal
Optimization type
Sponsored Products Audit
Report date
May 21, 2026
Window
2026-04-20 to 2026-05-19
Apply-ready
22
Apply-ready
Read-only
3
Read-only
Advisory
0
Advisory
Unsupported
0
Unsupported
Health score summary

Performance framing

Grade C Score 61/100
Overall health score
61/100
Grade
C
Window
2026-04-20 to 2026-05-19
Sources
list_campaigns, get_keyword_performance, get_search_term_report, get_auto_target_group_performance, get_campaign_budget_history, get_placement_report, get_impression_share_report, get_product_target_performance
Keyword Efficiency
13
Search Term Hygiene
14
Bid Calibration
16
Campaign Structure
18
Quality gates

Readiness checkpoints

Passed
10
Blocked
1
Advisory
0
Unsupported
0
Blocked gates
intraday_pacing_window: get_campaign_intraday_pacing returned incomplete coverage for 2026-04-20 to 2026-05-19, so hourly budget-out timing was unavailable.
Apply-ready recommendations

Confirmable actions

Every row starts checked by default. Clear any row you do not want included in the exported confirmation payload.
22 ready to review
Confirm Priority Campaign and subject Current performance Recommended action
REC-002
High
Keyword "substitutes" (AUTO)
SP - Glass Sets - Auto · Ad group: FS-M03-SQR~B0GVKWPSS2
Clicks 16Orders 2Spend $9.16Sales $149.90ACoS 6.1%Suggested Bid $0.77
Window: 2026-04-20 to 2026-05-19
Increase the auto targeting-group bid to $0.77 for substitutes in ad group 519743737978541.
The substitutes auto lane is converting efficiently and can support more traffic.
This targeting group generated 2 orders on $149.90 sales from $9.16 spend, or about 6.1% ACoS, which is far below the 30% target.
get_auto_target_group_performance
Execution payload
{
  "apply_tool": "update_auto_target_group_bids",
  "apply_args": {
    "adjustments": [
      {
        "ad_group_id": "519743737978541",
        "campaign_id": "24375543206821",
        "targeting_group": "substitutes",
        "new_bid": 0.77,
        "reason": "Scale profitable auto substitutes lane at 6.1% ACoS over 30-day window"
      }
    ]
  }
}
REC-003
High
Keyword "loose_match" (AUTO)
SP - Glass Sets - Auto · Ad group: FS-M06-RS~B0GV61NLNM
Clicks 21Orders 2Spend $13.14Sales $149.90ACoS 8.8%Suggested Bid $0.77
Window: 2026-04-20 to 2026-05-19
Increase the auto targeting-group bid to $0.77 for loose_match in ad group 556107453681708.
The loose-match auto lane is converting efficiently and can support more reach.
This targeting group generated 2 orders on $149.90 sales from $13.14 spend, or about 8.8% ACoS, well below the 30% target.
get_auto_target_group_performance
Execution payload
{
  "apply_tool": "update_auto_target_group_bids",
  "apply_args": {
    "adjustments": [
      {
        "ad_group_id": "556107453681708",
        "campaign_id": "24375543206821",
        "targeting_group": "loose_match",
        "new_bid": 0.77,
        "reason": "Scale profitable auto loose-match lane at 8.8% ACoS over 30-day window"
      }
    ]
  }
}
REC-007
High
SP - Glass Sets - Auto
SP - Glass Sets - Auto
Daily Budget $5.00Suggested Budget $8.00Spend $81.61Sales $389.75ACoS 20.9%
Window: 2026-04-20 to 2026-05-19
Increase the campaign daily budget from $5.00 to $8.00.
The auto campaign appears budget constrained while still profitable.
Daily budget history showed many days at or above the current $5 cap, while total campaign efficiency remained around 20.9% ACoS, comfortably below the 30% target.
get_campaign_budget_historyget_auto_target_group_performance
Execution payload
{
  "apply_tool": "update_campaign_budget",
  "apply_args": {
    "campaign_id": "24375543206821",
    "daily_budget": 8
  }
}
REC-009
High
Keyword "vacuum containers for food storage" (EXACT)
SP - Glass Set - Manual Keyword
Clicks 5Orders 1Spend $5.56Sales $49.95ACoS 11.1%Current Bid $0.72Suggested Bid $1.94Change Pct +169%
Window: 2026-04-20 to 2026-05-19
Increase bid from $0.72 to $1.94.
This keyword is converting well below the target ACoS.
It produced 1 order and $49.95 sales from $5.56 spend, or about 11.1% ACoS, far below the 30% target.
get_keyword_performance
Execution payload
{
  "apply_tool": "adjust_keyword_bids",
  "apply_args": {
    "adjustments": [
      {
        "keyword_id": "114484255580415",
        "new_bid": 1.94,
        "reason": "Scale exact winner at 11.1% ACoS over 30-day window"
      }
    ]
  }
}
REC-010
High
Keyword "vacuum containers for food storage" (BROAD)
SP - Glass Set - Manual Keyword
Clicks 15Orders 1Spend $9.96Sales $99.95ACoS 10.0%Current Bid $0.45Suggested Bid $1.35Change Pct +200%
Window: 2026-04-20 to 2026-05-19
Increase bid from $0.45 to $1.35.
This keyword is converting well below the target ACoS.
It produced 1 order and $99.95 sales from $9.96 spend, or about 10.0% ACoS, far below the 30% target.
get_keyword_performance
Execution payload
{
  "apply_tool": "adjust_keyword_bids",
  "apply_args": {
    "adjustments": [
      {
        "keyword_id": "254020683405698",
        "new_bid": 1.35,
        "reason": "Scale broad winner at 10.0% ACoS over 30-day window"
      }
    ]
  }
}
REC-011
High
Keyword "glass vacuum food storage containers" (EXACT)
SP - Glass Set - Manual Keyword
Clicks 5Orders 1Spend $7.10Sales $49.95ACoS 14.2%Current Bid $0.74Suggested Bid $1.56Change Pct +111%
Window: 2026-04-20 to 2026-05-19
Increase bid from $0.74 to $1.56.
This keyword is converting below the target ACoS and supports more traffic.
It produced 1 order and $49.95 sales from $7.10 spend, or about 14.2% ACoS, below the 30% target.
get_keyword_performance
Execution payload
{
  "apply_tool": "adjust_keyword_bids",
  "apply_args": {
    "adjustments": [
      {
        "keyword_id": "464530733125317",
        "new_bid": 1.56,
        "reason": "Scale exact winner at 14.2% ACoS over 30-day window"
      }
    ]
  }
}
REC-013
High
Keyword "vacuum containers for food storage" (PHRASE)
SP - Glass Set - Manual Keyword
Clicks 117Orders 1Spend $131.84Sales $49.95ACoS 263.9%Current Bid $0.45Suggested Bid $0.02Change Pct -96%
Window: 2026-04-20 to 2026-05-19
Reduce bid from $0.45 to the floor bid of $0.02.
This keyword is materially over target and behaving like a non-working term.
It spent $131.84 to produce only $49.95 sales, or about 263.9% ACoS, far above the 30% target.
get_keyword_performance
Execution payload
{
  "apply_tool": "adjust_keyword_bids",
  "apply_args": {
    "adjustments": [
      {
        "keyword_id": "313154187314134",
        "new_bid": 0.02,
        "reason": "Defensive floor cut after 263.9% ACoS over 30-day window"
      }
    ]
  }
}
REC-014
High
Keyword "vacuum seal glass containers" (BROAD)
SP - Glass Set - Manual Keyword
Clicks 188Orders 4Spend $268.43Sales $339.75ACoS 79.0%Current Bid $1.12Suggested Bid $0.43Change Pct -62%
Window: 2026-04-20 to 2026-05-19
Reduce bid from $1.12 to $0.43.
This keyword is materially over target ACoS.
It spent $268.43 to produce $339.75 sales, or about 79.0% ACoS, well above the 30% target.
get_keyword_performance
Execution payload
{
  "apply_tool": "adjust_keyword_bids",
  "apply_args": {
    "adjustments": [
      {
        "keyword_id": "157108303532212",
        "new_bid": 0.43,
        "reason": "Cut broad term after 79.0% ACoS over 30-day window"
      }
    ]
  }
}
REC-015
High
Keyword "vacuum seal glass containers" (PHRASE)
SP - Glass Set - Manual Keyword
Clicks 89Orders 4Spend $181.48Sales $249.80ACoS 72.7%Current Bid $2.27Suggested Bid $0.94Change Pct -59%
Window: 2026-04-20 to 2026-05-19
Reduce bid from $2.27 to $0.94.
This keyword is materially over target ACoS.
It spent $181.48 to produce $249.80 sales, or about 72.7% ACoS, well above the 30% target.
get_keyword_performance
Execution payload
{
  "apply_tool": "adjust_keyword_bids",
  "apply_args": {
    "adjustments": [
      {
        "keyword_id": "169508982955146",
        "new_bid": 0.94,
        "reason": "Cut phrase term after 72.7% ACoS over 30-day window"
      }
    ]
  }
}
REC-016
High
Keyword "vacuum containers for food storage" (BROAD)
SP - Glass Set - Manual Keyword
Clicks 286Orders 5Spend $192.92Sales $499.75ACoS 38.6%Current Bid $0.39Suggested Bid $0.30Change Pct -23%
Window: 2026-04-20 to 2026-05-19
Reduce bid from $0.39 to $0.30.
This keyword is above the target ACoS and needs a defensive trim.
It spent $192.92 to produce $499.75 sales, or about 38.6% ACoS, above the 30% target on heavy spend.
get_keyword_performance
Execution payload
{
  "apply_tool": "adjust_keyword_bids",
  "apply_args": {
    "adjustments": [
      {
        "keyword_id": "361101497274520",
        "new_bid": 0.3,
        "reason": "Trim broad term after 38.6% ACoS over 30-day window"
      }
    ]
  }
}
REC-017
High
Keyword "vacuum food storage containers" (EXACT)
SP - Glass Set - Manual Keyword
Clicks 52Orders 1Spend $59.86Sales $99.95ACoS 59.9%Current Bid $0.77Suggested Bid $0.39Change Pct -49%
Window: 2026-04-20 to 2026-05-19
Reduce bid from $0.77 to $0.39.
This keyword is materially over target ACoS.
It spent $59.86 to produce $99.95 sales, or about 59.9% ACoS, well above the 30% target.
get_keyword_performance
Execution payload
{
  "apply_tool": "adjust_keyword_bids",
  "apply_args": {
    "adjustments": [
      {
        "keyword_id": "482252917915123",
        "new_bid": 0.39,
        "reason": "Cut exact term after 59.9% ACoS over 30-day window"
      }
    ]
  }
}
REC-020
High
Keyword "vacuum seal containers"
SP - Glass Set - Manual Keyword
Clicks 35Orders 0Spend $46.08ACoS N/A
Window: 2026-04-20 to 2026-05-19
Add `vacuum seal containers` as a campaign-level negative exact.
This search term is a clear waste driver with no conversions.
Search-term evidence showed 35 clicks and $46.08 spend with zero orders, which exceeds the standard waste threshold for negative-exact action.
get_search_term_report
Execution payload
{
  "apply_tool": "negate_keywords",
  "apply_args": {
    "campaign_id": "432486167290577",
    "keywords": [
      "vacuum seal containers"
    ],
    "match_type": "NEGATIVE_EXACT"
  }
}
REC-004
Medium
Keyword "complements" (AUTO)
SP - Glass Sets - Auto · Ad group: FS-M03-REC~B0GVKTLLF8
Clicks 13Orders 0Spend $7.67ACoS N/ASuggested Bid $0.42
Window: 2026-04-20 to 2026-05-19
Reduce the auto targeting-group bid to $0.42 for complements in ad group 463679249602337.
This auto complements lane is spending without conversion.
The targeting group spent $7.67 across 13 clicks with zero orders in the reviewed window.
get_auto_target_group_performance
Execution payload
{
  "apply_tool": "update_auto_target_group_bids",
  "apply_args": {
    "adjustments": [
      {
        "ad_group_id": "463679249602337",
        "campaign_id": "24375543206821",
        "targeting_group": "complements",
        "new_bid": 0.42,
        "reason": "Cut auto complements lane after 13 clicks and no orders over 30-day window"
      }
    ]
  }
}
REC-005
Medium
Keyword "loose_match" (AUTO)
SP - Glass Sets - Auto · Ad group: FS-M03-SQR~B0GVKWPSS2
Clicks 28Orders 0Spend $16.71ACoS N/ASuggested Bid $0.38
Window: 2026-04-20 to 2026-05-19
Reduce the auto targeting-group bid to $0.38 for loose_match in ad group 519743737978541.
This auto loose-match lane is spending without conversion.
The targeting group spent $16.71 across 28 clicks with zero orders in the reviewed window.
get_auto_target_group_performance
Execution payload
{
  "apply_tool": "update_auto_target_group_bids",
  "apply_args": {
    "adjustments": [
      {
        "ad_group_id": "519743737978541",
        "campaign_id": "24375543206821",
        "targeting_group": "loose_match",
        "new_bid": 0.38,
        "reason": "Cut auto loose-match lane after 28 clicks and no orders over 30-day window"
      }
    ]
  }
}
REC-006
Medium
Keyword "substitutes" (AUTO)
SP - Glass Sets - Auto · Ad group: FS-M06-RS~B0GV61NLNM
Clicks 9Orders 0Spend $5.46ACoS N/ASuggested Bid $0.42
Window: 2026-04-20 to 2026-05-19
Reduce the auto targeting-group bid to $0.42 for substitutes in ad group 556107453681708.
This auto substitutes lane is spending without conversion.
The targeting group spent $5.46 across 9 clicks with zero orders in the reviewed window.
get_auto_target_group_performance
Execution payload
{
  "apply_tool": "update_auto_target_group_bids",
  "apply_args": {
    "adjustments": [
      {
        "ad_group_id": "556107453681708",
        "campaign_id": "24375543206821",
        "targeting_group": "substitutes",
        "new_bid": 0.42,
        "reason": "Cut auto substitutes lane after 9 clicks and no orders over 30-day window"
      }
    ]
  }
}
REC-012
Medium
Keyword "vacuum storage bowls" (EXACT)
SP - Glass Set - Manual Keyword
Clicks 3Orders 1Spend $4.42Sales $89.95ACoS 4.9%Current Bid $1.57Suggested Bid $2.35Change Pct +50%
Window: 2026-04-20 to 2026-05-19
Increase bid from $1.57 to $2.35 as a controlled step-up rather than using the raw formula output.
This keyword is very efficient but still low volume, so only a controlled increase is justified.
It produced 1 order and $89.95 sales from $4.42 spend, or about 4.9% ACoS. The raw target-ACoS formula would overreact on sparse data, so the recommendation is intentionally capped.
get_keyword_performance
Execution payload
{
  "apply_tool": "adjust_keyword_bids",
  "apply_args": {
    "adjustments": [
      {
        "keyword_id": "465115883602533",
        "new_bid": 2.35,
        "reason": "Controlled scale step for efficient low-volume exact winner at 4.9% ACoS"
      }
    ]
  }
}
REC-021
Medium
Keyword "chef preserve"
SP - Glass Set - Manual Keyword
Clicks 25Orders 0Spend $23.21ACoS N/A
Window: 2026-04-20 to 2026-05-19
Add `chef preserve` as a campaign-level negative phrase.
Repeated competitor-brand queries are showing consistent waste across multiple ad groups.
Search-term review found repeated `chef preserve` variants across the main manual campaign with no sales, making phrase-level cleanup appropriate.
get_search_term_report
Execution payload
{
  "apply_tool": "negate_keywords",
  "apply_args": {
    "campaign_id": "432486167290577",
    "keywords": [
      "chef preserve"
    ],
    "match_type": "NEGATIVE_PHRASE"
  }
}
REC-022
Medium
Keyword "food saver"
SP - Glass Set - Manual Keyword
Clicks 13Orders 0Spend $12.61ACoS N/A
Window: 2026-04-20 to 2026-05-19
Add `food saver` as a campaign-level negative phrase.
Repeated competitor-brand queries are showing consistent waste across multiple ad groups.
Search-term review found repeated `food saver` and `foodsaver` variants across the main manual campaign with no sales, making phrase-level cleanup appropriate.
get_search_term_report
Execution payload
{
  "apply_tool": "negate_keywords",
  "apply_args": {
    "campaign_id": "432486167290577",
    "keywords": [
      "food saver"
    ],
    "match_type": "NEGATIVE_PHRASE"
  }
}
REC-023
Medium
ASIN B08BS7RYM8 (PAT)
SP - Glass Sets - Auto · Ad group: FS-M03-SQR~B0GVKWPSS2
Clicks 1Orders 1Spend $0.64Sales $99.95Suggested Bid $0.64
Window: 2026-04-20 to 2026-05-19
Add a positive ASIN product target for `B08BS7RYM8` at a $0.64 starting bid.
A converting ASIN query in auto traffic merits dedicated product-target control.
Search-term evidence showed ASIN `B08BS7RYM8` converted on low spend in the auto square-set ad group, making it a reasonable PAT test candidate.
get_search_term_reportget_product_target_performance
Execution payload
{
  "apply_tool": "add_product_targets",
  "apply_args": {
    "campaign_id": "24375543206821",
    "ad_group_id": "519743737978541",
    "targets": [
      {
        "expression_type": "ASIN",
        "value": "B08BS7RYM8",
        "bid": 0.64
      }
    ]
  }
}
REC-024
Medium
ASIN B0DS1Z2VW1 (PAT)
SP - Glass Sets - Auto · Ad group: FS-M03-SQR~B0GVKWPSS2
Clicks 3Orders 1Spend $1.62Sales $49.95Suggested Bid $0.64
Window: 2026-04-20 to 2026-05-19
Add a positive ASIN product target for `B0DS1Z2VW1` at a $0.64 starting bid.
A converting ASIN query in auto traffic merits dedicated product-target control.
Search-term evidence showed ASIN `B0DS1Z2VW1` converted on low spend in the auto square-set ad group, making it a reasonable PAT test candidate.
get_search_term_reportget_product_target_performance
Execution payload
{
  "apply_tool": "add_product_targets",
  "apply_args": {
    "campaign_id": "24375543206821",
    "ad_group_id": "519743737978541",
    "targets": [
      {
        "expression_type": "ASIN",
        "value": "B0DS1Z2VW1",
        "bid": 0.64
      }
    ]
  }
}
REC-018
Critical
Keyword "glass vacuum seal containers" (PHRASE)
SP - Glass Set - Manual Keyword
Clicks 90Orders 0Spend $50.78ACoS N/A
Window: 2026-04-20 to 2026-05-19
Pause keyword `glass vacuum seal containers` `PHRASE`.
This keyword has consumed meaningful traffic without any conversions.
It drove 90 clicks and $50.78 spend with zero orders, which clearly exceeds the pause threshold of 20 or more clicks and no orders.
get_keyword_performance
Execution payload
{
  "apply_tool": "pause_keywords",
  "apply_args": {
    "keyword_ids": [
      "539294212911142"
    ],
    "reason": "Pause no-sale phrase keyword after 90 clicks over 30-day window"
  }
}
REC-019
Critical
Keyword "vacuum seal glass containers" (PHRASE)
SP - Glass Set - Manual Keyword
Clicks 22Orders 0Spend $33.02ACoS N/A
Window: 2026-04-20 to 2026-05-19
Pause keyword `vacuum seal glass containers` `PHRASE`.
This keyword has consumed meaningful traffic without any conversions.
It drove 22 clicks and $33.02 spend with zero orders, which exceeds the pause threshold of 20 or more clicks and no orders.
get_keyword_performance
Execution payload
{
  "apply_tool": "pause_keywords",
  "apply_args": {
    "keyword_ids": [
      "556820168712687"
    ],
    "reason": "Pause no-sale phrase keyword after 22 clicks over 30-day window"
  }
}
Read-only findings

Read-only findings

Diagnostic findings recorded for operator visibility. No confirmation controls are shown here.
3 items
REC-001
SP - Glass Sets - Auto
Read Only High
SP - Glass Sets - Auto
The auto campaign is the healthiest structure in scope and is converting below target ACoS.
Auto placement evidence and targeting-group data together showed about $389.75 sales on $81.61 spend, or roughly 20.9% ACoS, while the campaign also hit or exceeded its $5 daily budget on many days.
Use the profitable auto lanes as the first scaling candidate rather than increasing budget on the inefficient main manual campaign.
Spend $81.61Sales $389.75Orders 5ACoS 20.9%Daily Budget $5.00
Passed gates
warehouse_freshness: All required SP surfaces were fresh within the 24-hour bound.
get_auto_target_group_performanceget_campaign_budget_historyget_placement_report
REC-008
SP - Glass Set - Manual Keyword
Read Only High
SP - Glass Set - Manual Keyword
The main manual keyword campaign is the largest spend driver but is running far above target efficiency.
Placement totals imply about $1,055.31 spend on $1,578.95 sales, or roughly 66.8% ACoS, which is materially above the 30% target.
Prioritize cleanup and bid control before considering any budget increase for this campaign.
Spend $1,055.31Sales $1,578.95ACoS 66.8%Daily Budget $40.00
get_keyword_performanceget_placement_reportget_campaign_budget_history
REC-025
SP - Borosilicate Glass - Manual
Read Only Medium
SP - Borosilicate Glass - Manual
The borosilicate manual campaign remains low-volume and non-converting.
The campaign spent lightly, showed no sales, and did not appear budget constrained, so it lacks evidence strong enough to justify expansion.
Keep monitoring rather than scaling this campaign until it proves it can convert.
Spend $13.34Sales $0.00Orders 0Daily Budget $10.00
get_keyword_performanceget_campaign_budget_historyget_search_term_report
Advisory notes

Advisory notes

These items need narrower scope, fresher evidence, or a later follow-up before they can become apply-ready.
0 items
No items in this section for the current report.
Unsupported analyses

Unsupported analyses

These items stay explicit so unsupported work is visible instead of silently dropped.
0 items
No items in this section for the current report.